By Dominic Strinati
An creation to Theories of pop culture is widely known as an immensely beneficial textbook for college students taking classes within the significant theories of pop culture. Strinati offers a severe overview of the ways that those theories have attempted to appreciate and assessment pop culture in glossy societies.
Among the theories and concepts the publication introduces are: mann tradition, the Frankfurt institution and the tradition undefined, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism.
This new version offers clean fabric on Marxism and feminism, whereas a brand new ultimate bankruptcy assesses the importance of the theories defined within the book.
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Extra info for An introduction to theories of popular culture
The first is that mass culture takes up time and energy which should be devoted to other more preferable, constructive and useful pursuits such as art, politics or resuscitating folk cultures. The second is that mass culture has positively harmful effects on its audiences, making them passive, enervated, vulnerable and thus open to manipulation and exploitation. The third point is that bad mass culture drives out good culture, both folk culture and art. ; and what enables some people to pass judgement on the tastes of others?
These themes inform Hoggart’s arguments, but he was just as interested in what was being lost in the process. For example, he associated Americanisation and the milk bar with the loss of the communal sociability of the working-class pub for they represented ‘a sort of spiritual dry rot amid the odour of boiled milk’. He came to this conclusion because ‘many of the customers—their clothes, their hair-styles, their facial expressions all indicate —are living to a large extent in a mythworld compounded of a few simple elements which they take to be those of American life’ (Hoggart: 1958:204).
The better known and more extensive presentation of this position is that put forward by the English cultural critic Richard Hoggart (b. 1918). Hebdige links Orwell and Hoggart together in what he calls a ‘negative consensus’ since they knew what they wanted to preserve—the traditional workingclass community—rather than what they wanted to change. He argues that ‘Orwell and Hoggart were interested in preserving the “texture” of working-class life against the bland allure of post-war affluence—television, high wages, and consumerism’ (Hebdige 1988:51; cf.